You don't need to understand AI.
You just need to know what to do.
A strategic orientation service for business owners and executives who aren't tech experts—but need to make sound AI decisions with clarity and confidence.
If any of these sound familiar, you're in the right place
You don't need to be 'technical' to make smart decisions. You need clarity.
- "Everyone's talking about AI, but I don't know where to begin."
- "I'm worried about investing in the wrong direction."
- "I don't want to become an expert—I just want to make the right call."
- "The longer I wait, the more anxious I feel."
You're not behind. But putting it off is the real risk.
The first step is gaining clarity. Everything else follows.
What this is (in one sentence)
A guided first step to navigate AI and decide—with clarity—what makes sense for your business.
Not a course
You don't need to study anything. You don't need to 'learn AI'. You need to understand what's right for you.
Not technical consulting
No complex IT assessments. No jargon. Just clear, actionable decisions.
Not an endless project
It's a contained engagement: listen, analyse, deliver. Then you're free to stop—or continue.
How it works
A simple process in three steps. You don't need to become technical. You leave with a clear, defensible direction.
30-day access
- Enough time for a quick assessment
- Explore topics that matter to you
- Work at your own pace
Guided conversation
- One question at a time
- Adapted to your answers
- No technical skills required
Multi-perspective analysis
- Strategy, processes, numbers
- Risks and opportunities together
- Business-focused insights
Strategic report
- Long-term direction
- Medium-term path
- 2026 actions with Gantt
What you'll receive
- Executive summary
- Critical company assessment
- Strategic priorities table
- Intervention options by area
- Economic estimates
- 2026 operational plan with Gantt
What you walk away with
By the end of the second session, you'll have a clear, concrete, and shareable vision. No theory. No fluff.
You'll know
- Where AI can genuinely help you—and where it can't
- Which risks to address immediately
- Which priorities make sense for your situation
- What the realistic next steps are
You'll receive a clear summary
- A map of your options, explained simply
- A clear, reasoned recommendation
- Realistic alternatives (conservative, pragmatic, ambitious)
- Key considerations and pitfalls to avoid
You don't have to decide everything today. You just need to see—clearly—which path makes the most sense.
This is a clarity service, before it's a technology service.
What does it cost?
Choose the option that fits your needs
AI Strategic Check-Up
One-time price, no additional costs.
30-day access. Final report included.
- Guided process
- Multi-perspective analysis
- Complete strategic report
- Tables with costs/timelines/benefits
- 2026 operational plan with Gantt
- 30-day access
1-on-1 AI Consulting
Personalized guidance with expert analysis.
2 calls + strategic report included.
First call – Guided listening
(1 hour)- I understand your context, role, and responsibilities
- We analyze how your business operates today
Analysis and reflection
(Behind the scenes)- I calmly analyze the situation and critical points
- I evaluate realistic options with pros and cons
Second call – Clarity and direction
(1 hour)- I present your options in an understandable way
- I tell you what I recommend and why
Both options include secure payment via Stripe. No subscription, no hidden fees.
Who it's for
Designed for business owners, executives, and professionals who feel the pressure of AI—but want a human, straightforward, and practical approach.
This is for you if
- You're not technical (and don't want to become one)
- You want to understand before you invest
- You want to avoid impulsive or trend-driven decisions
- You want a clear, defensible direction
This isn't for you if
- You're looking for specific software to buy today
- You want to 'do AI' at any cost
- You're expecting a magic solution
- You want a complex technical project
What clients say
Real feedback from founders and executives. The common thread: clarity, relief, decision.
"In two hours, I gained more clarity than I had in months of confusing calls and half-read articles. I finally know what to do—and what to avoid."
CEO
Manufacturing SME
"I was deeply sceptical and allergic to anything tech-related. Here, I understood without feeling out of my depth. And most importantly—I made a decision."
Owner
Service Company
"I felt like I had to decide something about AI without really understanding it. This lifted a huge weight off my shoulders."
Manager
B2B Sector
"I wasn't looking for miracle solutions—just someone to help me think clearly. That's exactly what this was."
General Manager
Family Business
"For the first time, AI was explained to me in a way I could actually understand. I didn't feel judged—I felt guided."
Entrepreneur
SME
"The biggest value? Realising that doing nothing is already a choice. From there, the decision became much easier."
Division Head
Professional Services
Why it works
Because it doesn't push technology. It translates AI into decisions you can understand, trust, and act on.
Independent
No interest in selling you tools or platforms. Clarity comes first—action follows when it makes sense.
Human
We speak your language. The goal isn't to 'understand AI'—it's to understand what changes for you.
Concrete
You leave with a clear picture: options, a recommendation, risks to avoid, and sensible next steps.
Who We Are
Experts in anticipating the scenarios we'll live and work in.
The Centre for Relevance (Relevance) is a department of the Institute for Disruptive Innovation, based in Lugano, Switzerland. We analyse the impact of emerging technologies on markets and society. Our mission is to help individuals, businesses, and institutions understand the changes ahead—and equip them with the tools to anticipate the future.
Get clarity. Then decide.
A turnkey package: two sessions and an independent analysis. No obligation to continue. Just clarity.