You run the business. You're not a tech expert. But the AI decision keeps landing on your desk. We can help you make it.
If any of these ring true,
you're in the right place.
You don't need to be technical to make a smart call. You just need a clear picture.
You're not behind. But putting it off is the real risk. Get clear first, and the rest follows.
A simple first step. We can help you work out what makes sense for your business.
No studying
Nothing to revise. No certificate. We spend the time on your business instead.
No jargon
No IT audits. No buzzwords. Just straight answers you can act on.
We map the best next step
We analyse your situation, work out what makes most sense, and deliver a strategy you can act on.
Three steps. Two hours of your time.
You don't need to learn anything technical. You just need to turn up.
Guided discovery
- We get to know your business and your role
- You tell us what worries you
- Nothing to prepare beforehand
We do the thinking
- We study your situation properly
- We weigh up your real options
- We spot the risks and the dead ends
You get your answer
- Your options, in plain English
- What we recommend, and why
- What to skip, and what can wait
This is real work, not a sales call. What you're paying for isn't the two hours. It's the decision you make afterwards.
Two ways to work with us.
Both are for companies. Pick the depth that fits what you need.
AI Strategic Consulting
A private engagement for whoever leads the business. Two sessions, plus our own research in between, so you leave with a clear view of what AI is worth doing, what can wait, and what the smartest next step is. No jargon. No pressure to buy anything.
- 2 private sessions, 1 hour each
- We research your business in between
- A written strategy you can share
- Clear recommendations on what to do next
- No tech knowledge needed
Organization
When two sessions are not enough. We take a wider look across teams, speak with key stakeholders, and, when useful, spend time on site before delivering a clear strategic proposal.
- Extended discovery across teams
- Stakeholder interviews
- On-site days when useful
- A clear written proposal
- Scoped after a short conversation
A straight answer you can act on.
No theory. No filler.
You'll know
- Where AI can genuinely help you, and where it can't
- Which risks to deal with now
- What to do first, second and third
- What the next steps actually cost
The promise
You don't have to decide everything today. You just need to see which path makes sense.
Bottom line
We sell clear thinking. Not technology.
And a written summary
- Your options, explained simply
- What we recommend, and the reasoning behind it
- Three routes: careful, practical, ambitious
- The mistakes to avoid
Made for people who want a straight answer.
✓This is for you if
- You're not technical, and don't want to be
- You want to understand before you spend
- You don't want to chase a trend
- You need a decision you can defend
✕This isn't for you if
- You already know which software you want
- You want to do AI no matter what
- You're hoping for a magic fix
- You want a big technical project
They came in unsure. They left decided.
Real words from owners and executives we've worked with.
In two hours I got more clarity than in months of confusing calls and half-read articles. I finally know what to do, and what to avoid.
I was sceptical, and honestly allergic to anything technical. Here I understood everything without feeling out of my depth. And I made a decision.
I felt like I had to decide something about AI without really understanding it. This lifted a huge weight off my shoulders.
I wasn't looking for miracle solutions. I wanted someone to help me think clearly. That's exactly what I got.
For the first time, someone explained AI in a way I could actually follow. I didn't feel judged. I felt guided.
The biggest thing I learned? Doing nothing is already a choice. Once I saw that, the decision got much easier.
In two hours I got more clarity than in months of confusing calls and half-read articles. I finally know what to do, and what to avoid.
I was sceptical, and honestly allergic to anything technical. Here I understood everything without feeling out of my depth. And I made a decision.
I felt like I had to decide something about AI without really understanding it. This lifted a huge weight off my shoulders.
I wasn't looking for miracle solutions. I wanted someone to help me think clearly. That's exactly what I got.
For the first time, someone explained AI in a way I could actually follow. I didn't feel judged. I felt guided.
The biggest thing I learned? Doing nothing is already a choice. Once I saw that, the decision got much easier.
We don't sell you technology.
We can help you decide.
No tools to sell
We have no software to sell you. So our advice is only ever about what helps you.
Your language
The point isn't learning AI. It's knowing what changes for your business.
A clear picture
You leave with a clear picture: your options, our recommendation, and a sensible next step.
We study what's coming, so you don't have to guess.
Relevance is a brand of the Institute for Decoding Innovation (IDI). We research how new technology changes markets and society, then turn what we learn into advice a business leader can actually act on.
- IndependentNo software, no platform, no commissions. We sell our time and our judgement, which is why the advice is yours.
- Research-ledWe are a department of a research institute, not a reseller with a deck to get through.
- We stayThe engagement does not end at the recommendation. We can help you carry it out.
Get clear. Then decide.
Two sessions and our independent research. You are never obliged to continue afterwards.